5 Tips for
Delivering Better Presentations by
Jeannie Krill | @j_halvors

Giving presentations can be slightly nerve
wracking or incredibly fun, depending on who you
are.
If you’re part of the group that dreads a
presentation or giving a speech, you’re not
alone. According to the Washington Post,
America’s biggest phobia is the fear of public
speaking – 25.3% of people in the US are afraid
of speaking in front of large groups of people.
This may not sound like too big of a group, but
to put it in perspective, the fear of public
speaking beat out fear of heights, bugs, snakes,
drowning, and blood/needles.
Whether you jump or puke at the chance to give a
30-minute presentation in front of thousands of
people, these tips for giving better
presentations can serve you well.
1) Body Language
Body language says a lot about someone – from
posture and gestures to facial expressions and
eye contact – it can shape the way he or she is
viewed.
When we feel powerful, we “open up” by raising
our arms in victory, standing tall, or sitting
up straight. However, when we feel helpless, we
tend to shrink down or close up.
Social psychologist Amy Cuddy says that “our
bodies change our minds, our minds change our
behavior and our behavior changes our outcomes.”
To that end, she suggests striking a high-power
pose, such as standing with your hands on your
hips or leaning back in a chair with your hands
clasped behind your head. Do this for two
minutes the next time you’re about to enter a
situation that might be uncomfortable for you.
When people pretend that they’re powerful, they
are more likely to actually feel powerful. Take
Amy’s advice and “fake it ‘til you become it.”
2) Ditch the Memorization
Many times, when asked to memorize something,
we adopt the “drill and kill” method. We simply
focus on the words in a sentence and the exact
order, repeating the sequence numerous times
until we can recite the exact sentence in order.
Memorization sometimes hinders understanding a
sentence and really understanding the message
you are trying to get across.
When coupled with public speaking, memorization
can contribute to anxiety and can take away from
the overall effect of the presentation.
Communication coach Preston Ni says not to
memorize every word of a speech to avoid
unnecessary stress and increase your
presentation's impact.
Of course, you’ll want to be familiar with your
presentation before you deliver it, but
memorizing it word-for-word can add extra stress
on you, potentially taking away from the value
of your presentation.
3) Tell Stories
Everyone loves a good story. Why not
incorporate one into your next presentation?
Todd Kashdan, professor of psychology at George
Mason University, suggests adding a well-told
story that has motive and contributes to the
point you’re trying to make, as long as you
avoid unnecessary details.
If the story aligns with your presentation, it
provides you with the chance to connect
emotionally with your audience and will also
make your speech more memorable.
4) Practice
They say that practice makes perfect. Now,
we’re not promising complete presentation
perfection, but we will tell you that practicing
is key.
According to Medical Daily, the Massachusetts
Institute of Technology suggests practicing your
material in the same room you’ll be delivering
your presentation. This will allow you to get
used to your surroundings.
Additionally, doing a run-through with any
technology that you’ll be using the day of will
help you avoid difficulties with unfamiliar
software, projectors and computers.
5) Provide Supporting Visuals
Skip the bullet points and detailed charts –
your supporting slide show should be just that.
Support your presentation with
easy-to-understand visuals that don’t take your
audience’s attention away from what you’re
saying.
Greg Stephens found that an audience that
listens to a presenter speak is more strongly
affected than an audience who reads a
presenter’s slides. As an audience continues to
listen to a presentation, their brain patterns
sync with those of the presenter. The longer the
sync, the more the audience comprehends. To that
end, engage your audience, don’t distract them
from listening to what you have to say.
So, the next time you’re tasked with presenting,
take these five tips into consideration and
remember to let your personality shine through.
Interested in listening to one of our
presentations? Check out our latest on-demand
webinar. And remember, the more you present, the
more comfortable you will become.
This website was originally
developed by
Charles Camp for
CIVL
1112.
This site is maintained by the
Department of Civil Engineering
at the University of Memphis.
Your comments and questions are welcomed.
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